Writing

An opinion piece on the profession: why I love frontend, why it gets devalued from every side, and what neural nets and the market have to do with it.

Faster doesn't mean better. How visual physiology dictates UI animation timing, why interfaces don't need ease-in, and where micro-delays prevent accidental triggers.

Familiar does not mean outdated. Why bold UI in B2B feels like a personal risk to the buyer, where to actually spend innovation tokens, and how deliberate simplicity differs from neglected design.

Functional does not mean compliant. How successful tests breed false confidence, why verification blind spots lead to disasters, and why a green checkmark in code guarantees nothing legally.

Aesthetic does not mean appropriate. How visual patterns evolve into a shared vocabulary, why trends lose value through overuse, and what a website communicates before the user reads a single word.

Generic does not mean professional. Why bland websites feel like AI slop, how the psychology of memory drives brand recall, and where to draw the line between authentic voice and forced originality.

Old does not mean obsolete. How to distinguish cosmetic issues from architectural flaws, why rushed redesigns ruin search rankings, and when targeted fixes beat a full rebuild.

Works in Figma does not mean works on mobile. Why desktop emulators mislead, how iOS Safari quirks silently kill conversions, and why a phone display is now the primary screen of any digital product.